My current reading material is Alan Webber’s Rules of Thumb, a collection of practical rules Mr. Webber has collected over the years as the co-founder of Fast Company magazine. One chapter dealt in reframing, “the art of seeing things differently, with your imagination at work”, and specifically tackled the question: “What business are you in?”
It’s obvious that our answer would be the wedding photography business, right? But following the reframe examples of the book, I came to the conclusion that we are in the Nostalgia Business.
I know it might be off-tangent but below is the wedding photographs of Doctors Gary and Sheryl taken more than six months ago. Years from now, after they have kids, grandkids, and have retired from their medical practice, I hope that when they reminisce about their wedding, they would still feel the love and emotion that they felt that day.
“The digital camera is a great invention because it allows us to reminisce. Instantly.” – Demetri Martin